On August 2nd, the exhibition and sales event for the "Chinese Old Brand · Baiwei Ju Xinhua" was officially launched in Beijing. Sun Yiping, Executive President of Beijing Tiantan Cultural Industry Co., Ltd., presented with the theme "Inheriting Tradition and Music for Ancient Wisdom - Promoting Health for the Far - A New Path for Intangible Cultural Heritage Great Health Industry Exporting Empowered by Tiantan IP." Sun Yiping stated that the first step for old brands and intangible cultural heritage skills to go overseas is to solve the trust issue, and world-class cultural IPs represented by Tiantan can reduce the cost of overseas recognition. The true value of the Tiantan IP lies in transforming cultural momentum into healthy living scenarios, turning a single encounter into a long-term need. Sun Yiping summarized the secret code for the "exporting" of Eastern health aesthetics as: establishing trust with rites and music, establishing life with health and wellness, and establishing momentum with going global. This means establishing the brand's spiritual coordinate with Tiantan's ritual order and invoking cultural resonance with harmonious music; applying acupuncture, traditional herbs, and the principle of food and medicine being from the same source to family health and lifestyle; and presenting "preventing illness, harmonious coexistence" as a health value that is understandable globally. He stated that in the future, they will deepen cooperation with China Search and leverage AI digital platforms to tell the Chinese story well. Signing ceremony between China Search Information Technology Co., Ltd. and Beijing Tiantan Cultural Industry Co., Ltd.
That day, China Search Information Technology Co., Ltd. and Beijing Tiantan Cultural Industry Co., Ltd. signed a cooperation agreement, where both parties will empower each other through media resources and digital technology to jointly build a new ecosystem for the propagation of old brand names, deeply explore the cultural core, and create breakout Chinese brand stories with wide influence. This "Chinese Old Brand · Hundred Flavors Gather New China" exhibition and sales event started on August 3rd and continued until August 7th, lasting five days. The launch ceremony was jointly hosted by China Search Information Technology Co., Ltd. and Beijing Tiantan Cultural Industry Co., Ltd., with representatives from institutions, industry associations, and enterprises from across the country attending the event. (End)
