On October 28, 2025, Beijing was invited to attend the "2025 Sun Simiao Longevity Forum." Dean Sun Yiping and Vice Dean Ke Xia led their team to showcase the classic product "Temple Small Moxibustion Box." The antique design of the Temple dome contrasted with the ancient art of moxibustion, attracting attendees to line up for a trial, becoming the most popular "check-in spot" in the venue. Leaders from the National Administration of Traditional Chinese Medicine's Medical Affairs Division, after experiencing it, unanimously stated that "moxibustion is so beautiful and useful, young people will also proactively practice health preservation." This year's forum, themed "Healthy China Journey, Asking Sun Simiao about Longevity," gathered over 300 people, including leaders from various ministries, top experts and scholars, industry leaders, and practitioners of health, to systematically discuss the trend of extending the longevity concept from individual health preservation among the elderly to the construction of a public health system, from the perspective of "health throughout the entire life cycle." Moxibustion has been hailed as the "first way to longevity" since ancient times. Moxibustion originated from ancient ancestors using fire to alleviate pain. During the Tang Dynasty, Sun Simiao advocated using moxibustion to prevent illness in his "Thousand Gold Essentials." Now, in an era of deepening aging, public pursuit of healthspan is soaring unprecedentedly. "Temple Small Moxibustion" arrived in step—inheriting the essence of the "Thousand Gold Essentials" with a low-temperature lightning fire moxibustion core, and innovating precise moxibustion therapy with convenient moxibustion. The convenient patch-type moxibustion pod is ready to use with a single patch, with no open flames and no thick smoke, starting in 1 second, making "health preservation" as simple and practical as "drinking water." Many silver-haired individuals at the site said, "In the past, I was afraid of burns when moxibustion myself, but now I can do health maintenance while walking or watching TV while wearing it. It is beautiful and light, and the children are also willing to use it."
Beijing Zhi Ai TCM Research Institute also provided "Temple of Heaven Little Ai" souvenirs to guests of the 2025 Sun Simiao Longevity Forum, which received widespread praise, and also as a major prize draw benefit at the banquet of the conference, given to lucky winners. During the forum's honor ceremony, the organizing committee of the conference awarded the Beijing Zhi Ai TCM Research Institute the title of "Pioneer Brand for Leading Healthy Consumption," recognizing its role in "revitalizing the national trend of ancient moxibustion, setting a benchmark for quality in healthy consumption." Under the leadership of Director Sun Yiping, the Beijing Zhi Ai TCM Research Institute has always been committed to the inheritance, research, and contemporary innovation of Traditional Chinese Medicine moxibustion therapy. The institute gathers multiple experts in the field of TCM and practitioners in the large health industry, using Chinese philosophical thought as its foundation to integrate traditional moxibustion culture into modern healthy living concepts, collaborating with the Temple Aesthetics Industry Company to create the health industry product series "Temple of Heaven Little Ai," which possesses both Eastern aesthetics and practical value. This series of products features a simple design that meets modern tastes, embodies Chinese life philosophy wisdom such as "unity of heaven and humanity" and "yin and yang harmony," inherits the form and experience of traditional moxibustion, and elevates it from a functional device to a modern wellness carrier that integrates culture, health, and lifestyle.
The research institute has developed a series of moxibustion solutions for common modern health issues such as sleep problems, colds, and immune system enhancement, and has obtained national patents. The products are also sold in European and American markets and are recognized by users from different cultural backgrounds. As stated by Vice President Ke Xia in his speech at the conference, "We are promoting the transformation of moxibustion from 'traditional and heavy' to 'healthy trendy products,' which not only reshapes the contemporary image of moxibustion but also injects new vitality and meaning into Traditional Chinese Medicine culture and the global healthy longevity industry." To bring 'moxa' closer and love warmer, during the forum, the research institute also launched the three-year action plan for the "Temple of Heaven Small Moxa" health station. This plan aims to accelerate the placement of health stations in 3000 communities nationwide, is expected to serve over 5 million people, bring moxibustion health services to thousands of households, and help the nation start a new life of longevity.
